“Sports changed my life, and I strive to change the lives of many through movement and sports”
“Sports changed my life, and I strive to change the lives of many through movement and sports”
ABOUT NELLY
Nelly Attar is a Lebanese/Saudi extreme sports athlete, trainer, and sports entrepreneur.
Nelly started off her career as a psychologist (BA & MRes in psychology) and life coach (ICF certified). Over a span of four years, Nelly worked with prisoners, refugees, patients with traumatic brain injury, and Saudi women wanting to join the workforce. In 2017, Nelly shifted careers to follow her passion in fitness and physical activity. This came after years of offering fitness services and classes as a part-time job, to help Saudi women become more active.
Through her career shift in the sports, Nelly launched Saudi Arabia’s first ever dance studio – MOVE. Nelly has since, enabled thousands to participate in sports across the region and beyond.
Nelly is now recognized as a fitness ambassador, leader in sports, and healthy living advocate contributing significantly to the transformation of the sports landscape across the Middle East. She has been awarded the following: “Most Creative People in Business; Rewriting the Rules Award” in 2023 by Fast company, “Most Influential Muslim Women in Sports Award” in 2020 by The Muslim Women Network, and the “Female Fitness Influencer of the Year across the GCC Award” in 2019 by Sports 360. She is also currently nominated for the “Sporting Event of the Year Award” by Laureus World Sports Awards.

THE ENTREPRENEUR
As an Entrepreneur, Nelly runs Move and leads numerous services under her business – including fitness and dance classes, event management, talent management, brand partnerships, and adventure trips. Nelly strives to make her studio more inclusive and accessible to people across the Kingdom and beyond.
Move, is Saudi Arabia’s first dance studio, and one of the first studios of its kind across the Middle East. It has paved the way for dance in the Kingdom, and has enabled thousands of females to be more active and lead healthier lifestyles.
Nelly is pushing the boundaries of what is possible amidst the social and cultural changes that are happening in the Kingdom, making a very positive impact for many people along the way.

THE TRAINER
Through the years, Nelly has completed over 10 sports and health programs. These programs include – personal training, holistic health coaching, Nike training, Crossfit Level 2 Trainer, amongst several others.
Nelly not only uses her expertise in mental health and sports to run her business, but to also design and deliver fitness and wellness programs for the public and private sector.
She has recently been awarded the ‘Female Fitness Influencer of the Year Award’ for the GCC at the FIT Awards hosted by Sport360 in Dubai. Her work on sports both offline and online, has helped improve the lives of many worldwide.

THE ATHLETE
As an athlete, Nelly has taken on several impressive sports challenges and expeditions across the world. She has pushed the limits of human achievement and her own comfort zone many times, from the deep blue sea to the roof of the world.
Nelly has successfully reached the top of Mount Everest in 2019. She has scaled 14 other peaks across the world (including 4 peaks out of the Seven Summit challenge), completed 2 IronMan 70.3 races, ran 6 global marathons/ultramarathons, and completed roughly 100 scuba-dives all in a span of four years.
BRAND AMBASSADORSHIPS





















ATHLETIC ACHIEVEMENTS & ADVENTURES
2022
2019
2017
ATHLETIC ACHIEVEMENTS & ADVENTURES
2015
2014
2007
TALKS
2020
Conquering our Personal Summits
Jeddah: Inspirational Speaker
Gyms and Businesses in Sports during COVID-19
Online: Ministry of Sports (Panel Speaker)
Sports For All, Women in Sports
Online
2019
Women Power Summit; A Journey Through MOVE and Climbing Everest
Bahrain: Main Speaker
Qudwa Forum; Motivating the Unmotivated Student
Abu Dhabi: Group Coaching Session
Elm Institute; Mountaineers’ Outward Mindset
Riyadh: Leadership Plug-in Program
Nestle; Climbing Everest
Jeddah: Motivational Speaker
Beirut Marathon Association; One Everest, Different Summits
Beirut: Speaker
Creative Mornings, The Dream of Everest
Riyadh
American University of Beirut, Lessons from the Top of the World
Executive MBA Program
URock Climbing School, The Journey of Everest
Beirut
Multinational School, Everest Q&A
Riyadh
Saudi Industrial Development Fund, The Importance of Physical Activity (Story behind Move)
Riyadh
Women Skills Bureau, Motivational Talk on Sports
Riyadh
Women Skills Bureau, Women in Leadership
Riyadh
2018
King Faisal University, How Sports Changed my Life
Riyadh
Institute of Integrative Nutrition, Creating Your Fantastic Future
Global: Podcast
King Faisal Hospital, Stress Management
Riyadh
Prince Sultan Bin Abdulaziz Humanitarian City, Stress Management
Riyadh
INITIATIVES

PUBLIC SECTOR
Mental Health Work
Movement therapy with prisoners in Lebanon
Virtual Firness Program from Home #STRONGERFROMHOME
To help women get into better shape during quarantine. Due to its popularity and success, Nelly has decided to extended the program throughout summer (and potentially beyond).

SOCIAL RESPONSIBILITY & CHARITY
Climb 4 A Cause
Basmeh and Zeitooneh | Open Paws | SAWA | Shoe4Africa
Pro Bono / Community Based
Project management, volutneer management and outreach | 10KSA – 2015
MOVE Charity Classes – Moving 4 a cause
Saudi Women Fitness Festival
Jeddah, Riyadh, Hail
SERVICES
CONSULTANT
Sports and Wellness
SPEAKER
Wellness, health, fitness, leadership coaching & motivational
PROGRAM DESIGNER
Fitness and Dance Fitness Trainer
BRAND PARTNERSHIPS
Nelly’s work ethic was truly immaculate. She was always present, ready to answer any of our questions, and was always willing to go the extra mile to help us when needed. As her client i would easily recommend her to anyone. She would always push us to do our best and was very creative in incorporating diverse exercises throughout the program. She knows how to bring the best out of each person and was truly great to learn from!
Nelly is an excellent trainer! She has an infectious energy, a beautiful spirit, is a great motivator and inspires me to push myself and do my best. Even on Zoom classes, she is attentive, pushes everyone in the class and is responsive to any of our questions and concerns, during or after each session. Working out with her is hard but also fun, so the hour goes by quickly! I appreciate how she varies every workout so that even though I am getting stronger every week, I’m always a little sore, so I know I’m working new muscles in different ways and getting the most out of my exercise time. I love that the workouts are challenging but I never want to miss a class because it’s also fun and the energy of the group classes is really enjoyable! Nelly is an inspirational athlete, and also a lovely person, who is always shining a light on deserving causes and holding classes for charity. I am proud to know her!
Nelly is a ray of positive energy. Whether it be as a trainer, life coach or as a business woman she always brings her high energy and shifts any situation into a positive one!
I feel confident in recommending Nelly’s varied professional services. She is not only thorough, but also easy to work with, and always willing to take the time to discuss concerns and respond to queries. She is insightful and understanding, and puts her client’s needs, portraying excellent customer services. Her drive and passion is sure to make any work place a productive and vibrant environment. Nelly would be a very important asset to any organisation she is to join, and a candidate worthy of consideration.