Nelly Attar is the founder of Move Studio, Saudi Arabia’s first dance studio. She shifted careers from working as a psychologist and leadership coach to working in sports full-time (in 2017) when she realised she had great influence and impact in the domain of sports. She is now an entrepreneur, sports consultant for public sector initiatives, a corporate speaker, and a fitness trainer. Her work has been instrumental in getting people active, not just in Saudi but across the region. She has earned the title of being Fitness Influencer of the Year Award across the GCC countries by Sports 360, in December 2019.