Nelly recently made a shift from a full-time psychology and life coaching profession, to pursue her passion in fitness and sports. She is now a recognized fitness ambassador, trainer and healthy living advocate, contributing significantly to the transformation of the sporting landscape across the Middle East.

In 2017, Nelly founded a females-only fitness and dance boutique studio named MOVE in Riyadh. MOVE is the first studio in Saudi Arabia with a focus on dance, outdoor training, and adventure trips.